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By Anthony Johnson, Apr 26 2016 06:44PM

This week’s news on all things social, digital and web



We love social media, SEO, digital marketing, and the online world. After all, that’s why we do what we do. Through our online travels, we come across a variety of information that can be helpful, amusing, or even shocking. We didn’t want you to miss out on this so here’s a roundup of what’s been happening lately.


You won’t believe how much can happen in just 60 seconds


The stats are staggering. You can check out the full breakdown below but here’s a few of the ones that jumped out at us.


In one minute:


150 million emails are sent – how many do you think are deleted without even being read?

8 million WhatsApp messages are generated – we’ve always got plenty to say for ourselves, but even our minds are blown by this.

38,052 hours of music uploaded onto Spotify – a 168% increase on the previous year.




Source: http://www.excelacom.com/resources/blog/2016-update-what-happens-in-one-internet-minute


Panic hits Instagram


If you’re a follower of Instagram, you might have noticed a recent moment of hysteria where everyone was telling you to turn on push notifications for their posts. It was a pre-emptive move in response to Instagram announcing that they would be moving away from a chronological feed – aka Facebook implementing the equivalent of their ‘Top Stories’ algorithm. The response to Instagram’s announcement was negative: #RIPInstagram says it all.



The rush to encourage us to turn on push notifications was a bit hasty as the change hasn’t even been made yet.


Social media cries foul over Twitter's new China boss


The appointment of new Managing Director of Greater China, Kathy Chen, has been met with great scepticism in the TwitterSphere with some arguing that the appointment is the “murder of freespeech (sic)”. Read more here.


Since Facebook’s F8 Conference last week, the word chatbot is everywhere…what is it??


You’ve probably heard the word bot before as it’s been widely used in other contexts for ages. Bots are used to automate a specific task and some of the most well-known uses have been for spam. In fact, you owe them a thank you for the ‘prove you’re a human’ verification you have to go through when completing forms online. They don’t have to be bad and Facebook are attempting to use them increase productive.



They are developing chatbots to communicate with people, for example to offer customer support via Messenger. The complexity in this task is that the bot not only has to learn language but also the nuance, context, and inference of those words. Think about when you’re learning a new language – even if you knew all the words in that language, that isn’t enough to be able to communicate in that language. There’s already been one high-profile example of this going wrong: Microsoft’s Tay which went on a genocidal, racist rant on twitter after being fed phrases online. As you’d imagine, it was taken offline quite quickly.



Let’s see how Facebook competes with Microsoft, Slack and everyone else already developing chatbots.


Who’s winning the Twitter popularity contest?


If you want to find out which accounts on Twitter are the most popular, you should check out TwitterCounter. As it stands, the 10 people with the most followers are:



Katy Perry (@katyperry) – 87, 078, 571 followers

Justin Bieber (@justinbieber) – 79,883,755 followers

Taylor Swift (@taylorswift13) – 75,681,012 followers

Barack Obama (@BarackObama) – 73,511,545 followers

YouTube (@YouTube) – 61,511,871 followers

Rihanna (@rihanna) – 59,363,596 followers

Lady Gaga (@ladygaga) – 58,469,565 followers

Ellen DeGeneres (@TheEllenShow) – 58,184,051 followers

Twitter (@twitter) – 54,393,731 followers

Justin Timberlake (@jtimberlake) – 54,221,824 followers



Go and check it out for yourself – perhaps you’ll find where you rank on the list? Don’t surprised if the follower counts differ from what we’ve said as they’ll probably even be different by the time I finish typing this sentence. What a fast-paced digital world we live in.


How many hashtags is too many hashtags?


The actual number depends upon which site you’re using and, in some cases, who your audience is. Here’s a quick reference guide for the major sites.


LinkedIn


Quite simply on here, if you’re using any hashtags at all you’re using too many – they don’t work. There’s no point. (unless your sharing to Twitter!)


Twitter


You absolutely, definitely must use hashtags on twitter as tweets with the right hashtags get more than double the engagement levels of those without any hashtags. It seems like a quick win in generating a greater return – just don’t get too carried away with thinking the more, the merrier: 1 to 2 is ideal. Any more than 2 and you’ll actually see a decline in engagement levels.


Instagram


Go crazy! Posts on Instagram with 11 or more hashtags get the highest levels of engagement so if you’re looking to increase your insta-following quickly #hashtag #everything.


Facebook


Opinion is still split about the effectiveness of hashtags on Facebook. Early feedback on their use suggested that using no hashtags created greater interaction than using any hashtags. Opinion has shifted somewhat now with it now being thought that, like Twitter, if you’re a business targeting other businesses, use 1 or 2 hashtags to maximise both your reach and interaction levels. If you’re targeting a more community-oriented style (like you might find on Pinterest) then there’s potentially scope to add in a few more.



If you’re using Google+ or what to find out more, check this out.


Our insider recommendation


Check out whatagraph.com – it’s a free and highly visual representation of how your website is performing: so simple, so easy to use and understand – it’s just all the key metrics at a glance.


Interested in getting personalised advice on how to make the online world work for you? Get in touch. We’ll be happy to answer.



By Anthony Johnson, Nov 29 2015 05:07PM

What is better than one view on your website? More views! Have a website but the traffic numbers are lacking? Looking to drive traffic to your relevant and exciting content? Follow the tips below to gain a larger audience and leave a lasting impression while doing so.


Content is king.


With the search engine algorithm updates and the need for good content, it is no surprise how imperative great content is. Write for your audience, not robots. This will help build your brand AND improve your online visibility. Link for relevant content and keep the links to a minimum (3-5 links). Don’t forget linking to your own website and other pages – this is data-rich food for search engine crawlers. The added bonus is your users will have the content they need in a sensible way. This builds trust and credibility.

Social integration.


Social Media is the current landscape to connect with your audience. Chances are, your business is utilizing a multitude of social channels and engaging with your audience. Be sure to add a call-to-action on these social channels to get more information on your website. 140 characters to inspire and have your audience seek for more information. Use your social efforts to drive traffic to your site. Looking to gain more traffic on social media channels? Use it regularly and use #hashtags appropriately. Unfamiliar with #hashtag*? The hashtag connects your message with the #topic or #cause so those seeking information can easily find it.


*Too many #hashtags can have the reverse outcome and users will see this as spam instead. Opt for 1-3 hashtags per message.

Multimedia = attention grabbing


Images and video capture the attention of your users and search engines alike. Multimedia increase visibility because all are inherently intrigued by visuals. Including an image/video on your press releases, blog posts, social media channels and website puts a bull's eye target for your users' line of vision. Simply put: multimedia gets noticed and being noticed is the first step in driving traffic to your website and brand. Take the next step and use the multimedia efforts within your social media strategy.


Written by Amanda Eldridge, PR Newswire


By Anthony Johnson, Oct 6 2015 12:04PM

Social Media News


Africa are to get Facebook beamed from Space!


The internet.org initiative reaches social media network deal with French company Eutelsat that will see much of sub-Saharan Africa receiving internet.


Facebook has reached a deal to have free internet beamed to some of the most remote parts of Africa via satellite.


Through Facebook's internet.org initiative, the company offers access to a number of services including weather, news, health and Facebook itself, for free. Most connections currently come through traditional fixed and mobile telecoms networks, which provide sparse coverage.



How the words you use on Twitter can predict how much you earn!


An academic study has sorted through Twitter profiles and found that certain words correlate with certain wage brackets.


Are you more likely to tweet about beauty or a corporation? Say 'bae' or tweet about politics? The words you use on the social platform may indicate how much money you make, according to research from the University of Pennsylvania, Philadelphia, Johns Hopkins University in Baltimore, University College London and Microsoft Research in Cambridge.


The study looked at the information from 1,000 Twitter bios about what job each person did, and ranked the jobs in terms of average wage - based on information from the Office of National Statistics. They then analysed the words that these people used on Twitter most often.


"Users with higher income post less emotional (positive and negative) but more neutral content, exhibiting more anger and fear, but less surprise, sadness and disgust."


They found that people who tweet about politics more often are more likely to be on a higher income. The researchers attributed this to the fact that with higher levels of education usually comes higher wealth, and also because the political classes are often the financially elite.



Instagram names Harry Styles as the UK’s most followed account!


The One Direction star is the most popular Instagram account in the UK, according to Instagram, the photo sharing network.


One Direction star Harry Styles has been revealed as the UK's most popular Instagram account, as the platform celebrates its fifth birthday.


Styles shares photos with his 13 million followers, giving them an insight into One Direction's life on the road alongside images of creative powerhouses Stevie Nicks, Nirvana and artist Jean-Michel Basquiat.


The popstar narrowly beat David Beckham to the post, despite the fact Beckham only joined Instagram five months ago to mark his 40th birthday! In that time, the former footballer has amassed 12.8 million followers, gaining an incredible one million fans within a single day.



Don’t panic!


Facebook isn’t going to charge to keep people's posts private!


To make it official, we’re publishing it in the media: there’s no need to post an informational message on the social network to warn friends


Facebook is not planning to make its users pay £5.99 to keep their status updates private


“Now it’s official! It has been published in the media. Facebook has just released the entry price: £5.99 to keep the subscription of your status to be set to ‘private’. If you paste this message on your page, it will be offered free,” claims the widely-circulated chain message.


“If not tomorrow, all your posts can become public. Even the messages that have been deleted or the photos not allowed. After all, it does not cost anything for a simple copy and paste.”


This particular hoax has been circulating since 2009 in various forms. At least this time round, it is not accompanied by a link that attempts to install malware on your computer.


Facebook’s privacy settings remain the same, with posts and accounts able to be kept private by using the drop-down menu while publishing them, or the general-settings menu.






By Anthony Johnson, Aug 3 2015 09:26AM

Mobile phones are still the new gaget on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a digital marketing sensation.


From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, it has been unstoppable.


From smartphones to tablets, people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing. Just think about how quickly mobile technology has progressed over time. Remember your first cell phone?


It doesn’t seem like that long ago that you were playing snake and sending rudimentary text messages to friends! Now you can play 3d games and interact with friend you have never met through Social Media.


In just a short amount of time, mobile has evolved to be a central mode of communication for consumers. Being tied to a mobile device is now the norm and not the exception. The standard mobile phone’s capabilities have expanded to replace almost every other peripheral device — from maps, to calendars, to desktop computers. Mobile continues to grow, now including Internet of Things devices that help consumers monitor and streamline aspects of their lives from fitness, to smart cars, to appliances.

But how can marketers effectively engage on mobile devices?


Because mobile devices are very personal — 44% of mobile phone owners sleep with their phones next to their bed so they don’t miss a message, call, or update — marketers need to be thoughtful about how they deliver marketing messages now as the readerships are 10 fold and the type of reader 100 fold.


Consumers and potecial clients are looking for communication that is more personalised these days, and marketers must deliver this message right or risk being seen as an interruption and deleted.

Essentially, successful mobile marketing is about trust and relating to ones needs.


But to build that sort of bond, marketers must look at the bigger picture and even past mobile devices by creating a long-term, personal conversation with their audiance across many different platforms.



By Anthony Johnson, Jun 22 2015 06:34PM

What We do and why everyone wants in!




Over the years we have been leading the way in SEO and other digital media processes whilst developing a system to help small businesses as a secondary project.


It started in 2008 with a system we created, which was an affordable way for businesses to get high rankings by working together on content sharing, networking and link swapping and loads more.


It was received very well and went toe to toe with the leading search directory for a while (it was actually much better and cheaper)


But unfortunately this system relied on the members being proactive and helping each other to help themselves.


THEY WERE JUST TO BUSY!!!!!!


I was approached by an organisation who was interested in the system for their members.


I worked closely with them and many businesses to discover just what businesses need, how much time they could commit, and developed a new strategy.


So after two years of study the main factor we decided was the issue was


THEY WERE JUST TO BUSY!!!!!


When this information clicked with a real big light bulb moment!


Why don't we re-develop the system and add a package where we combine our Seo and Social media skills with this system and do all the work needed on our clients behalf!


Obvious or Genius, you decide! lol


What We Do........


Im not going to sell that to you now, im just going to tell you what we do and how you can do it yourself.


So, In my opinion after lessons learned over the past 12 years, you need a four pronged approach, Start with optimising your website, make sure it has the right message to convert into sales, in the past, techniques to get high rankings failed to do this and had a negative effect on visitors, creating a false economy, being number 1 on the search but with not conversions or sales.


Set up a social media campaign, following your brands guidelines (if you don't have any BRAND GUIDE LINES create some) using call to action banners and buttons.


Target local first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.


Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.


You need to get creative! Write about your product or services, the more the merrier, content is king.


Make it interesting and informative, and on put it on your website! this content is the starting point for your SEO campaign.


By this point you should have a few connections locally from your social media campaign, get them to promote your content in return, you do the same. This is Search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.


Internet marketing is were people who think they know my businesses and have no clue look at me funny!


This is often miss represented as SEO, Internet marketing is Visual online marketing, let me give you an example, Group-On, they use Internet Marketing, you will probably have been on a weekend break with Group-On but you will not find them at the top of Google, or even in the top 10 for the term Weekend Break. the promotion of banner ads, emails, apps are key to and are the finishing touch to a good campaign.


My latest catch phrase has been


DIGITAL media courses cost £1400 plus


if You can learn a new trade in a day, this is for you!


Or if you are a realist and JUST don't have time?


Let our qualified professionals do for only £150 per month!


Ok I may have slipped a sales pitch in there after all!


But.........


There is no secret formula, short cuts or good quality offshore cheaper options!


Just as in your business and what you do, its Just good old fashioned hard work.


Anthony Johnson


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