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By Anthony Johnson, Jun 22 2015 06:34PM

What We do and why everyone wants in!




Over the years we have been leading the way in SEO and other digital media processes whilst developing a system to help small businesses as a secondary project.


It started in 2008 with a system we created, which was an affordable way for businesses to get high rankings by working together on content sharing, networking and link swapping and loads more.


It was received very well and went toe to toe with the leading search directory for a while (it was actually much better and cheaper)


But unfortunately this system relied on the members being proactive and helping each other to help themselves.


THEY WERE JUST TO BUSY!!!!!!


I was approached by an organisation who was interested in the system for their members.


I worked closely with them and many businesses to discover just what businesses need, how much time they could commit, and developed a new strategy.


So after two years of study the main factor we decided was the issue was


THEY WERE JUST TO BUSY!!!!!


When this information clicked with a real big light bulb moment!


Why don't we re-develop the system and add a package where we combine our Seo and Social media skills with this system and do all the work needed on our clients behalf!


Obvious or Genius, you decide! lol


What We Do........


Im not going to sell that to you now, im just going to tell you what we do and how you can do it yourself.


So, In my opinion after lessons learned over the past 12 years, you need a four pronged approach, Start with optimising your website, make sure it has the right message to convert into sales, in the past, techniques to get high rankings failed to do this and had a negative effect on visitors, creating a false economy, being number 1 on the search but with not conversions or sales.


Set up a social media campaign, following your brands guidelines (if you don't have any BRAND GUIDE LINES create some) using call to action banners and buttons.


Target local first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.


Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.


You need to get creative! Write about your product or services, the more the merrier, content is king.


Make it interesting and informative, and on put it on your website! this content is the starting point for your SEO campaign.


By this point you should have a few connections locally from your social media campaign, get them to promote your content in return, you do the same. This is Search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.


Internet marketing is were people who think they know my businesses and have no clue look at me funny!


This is often miss represented as SEO, Internet marketing is Visual online marketing, let me give you an example, Group-On, they use Internet Marketing, you will probably have been on a weekend break with Group-On but you will not find them at the top of Google, or even in the top 10 for the term Weekend Break. the promotion of banner ads, emails, apps are key to and are the finishing touch to a good campaign.


My latest catch phrase has been


DIGITAL media courses cost £1400 plus


if You can learn a new trade in a day, this is for you!


Or if you are a realist and JUST don't have time?


Let our qualified professionals do for only £150 per month!


Ok I may have slipped a sales pitch in there after all!


But.........


There is no secret formula, short cuts or good quality offshore cheaper options!


Just as in your business and what you do, its Just good old fashioned hard work.


Anthony Johnson


By Anthony Johnson, Apr 29 2015 06:45AM

Since Google announced the new mobile ranking algorithm, the media have been predicting the end of high rankings for non-mobile friendly websites calling 'mobilegeddon' on mass too all.

Google have released the new algorithm now. so is it as bad as expected?

Do you still have to convert your web pages?

What exactly is Google's new algorithm?


On 21 April, Google released a ranking algorithm that changes the way web pages are ranked in Google's mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:

According to Google, there less that 5% more mobile-friendly websites from two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results:


•it affects only mobile device search rankings

•it applies to individual pages of a site, not all of the website

•it is a global algorithm update that affects search results in all languages


Many webmasters changed their websites - was it worth it?


Well we predicted this change was happening before Christmas, we noticed back then that changes were happening to mobile search and we advised all our clients to "get mobile friendly" back in December.


The mobile results haven't changed dramatically for many websites, the effect seems to be small. Some websites saw dropped rankings for some of their main keywords but not for all.


Google did say that secure websites would get an advantage, a lot of webmasters added SSL certificates in a rush and encountered many problems that were hard to fix (broken security certificates, broken plugins, less relevant AdSense ads, etc.). So far, HTTPS sites do not seem to rank better but we will be keeping an eye on things and information will be posted we found.


The new mobile algorithm could be similar. A new mobile website can also cause problems:


•for many websites, mobile traffic is worth less than desktop traffic


•if you change an effective web page with high conversions and replace it with an untested mobile design, conversions might drop


•Contact a reputable company that specialises in mobile websites.


Anthony Johnson

@anthonyjohns0n


www.digital4trade.co.uk



Digtal media
Digtal media

By Anthony Johnson, Apr 27 2015 08:34AM

Facebook wants notifications to become much more than a perfunctory list of recent behavior, events and invitations.


Mashable has learned the social network is quietly testing and rolling out a robust new notifications tab that pulls content from across the entire site and serves it up in one central place. Facebook, which confirmed the development to Mashable, plans to introduce the new tab to mobile users across the U.S. first, then worldwide, although it has yet to pin down exact timing.


"We are testing an updated Notifications tab that adds additional, relevant content about everything that might be helpful to know on a particular day," a Facebook spokesperson said.



Inside the new Notifications tab, users can still check out which friends engaged with their posts and who's having a birthday.



The new Notifications tab will feature eight sections by default:


Birthdays


Life Events — a list of events from your friends that were published today, happened today or happened recently.


Events — shows events you’ve joined


Nearby Places — shows three nearby places to eat at. Interestingly enough, Nearby Places is time-sensitive and will recommend different venues based on time of day, like a breakfast spot in the morning. It will only show up if the user has Location Services turned on.


Trending Topics — a list of three topics from the existing Trending Topics area adjacent to your News Feed.


News Shared Locally — a crop of publicly-shared news that's popular (read: viral) in your city.


Today in the Past — displays several posts and photos from some time ago based on whether you liked or commented on them and how popular they were with friends.


Nearby Friends — shows friends who are well, nearby, but only if the user has opted in to the existing feature on mobile.


Users are currently able to personalize Notifications to show less or more of these sections, although it's unclear whether this ability to customize will remain once Notifications rolls out worldwide.



Clicking on "See more..." does just what you would expect: It expands to display several more relevant items, including local news stories in News Shared Locally, for example, or more posts you engaged with a while ago.


This latest rollout is the most ambitious Notifications update for mobile yet. Previously, Notifications was helpful with a more limited scope, alerting your when friends liked or commented on one of your posts, when friends had a birthday, or when someone accepted your friend request. It also showed event invitations and engagement around those events from people who RSVPed "yes."



Facebook has tinkered with time-hopping features in the past, but Today in the Past takes a broader approach, including content that your friends posted which you engaged with.



But the new, improved Notifications tab will prove more useful for the average Facebook user, who already spends 21 minutes a day on the social network, thanks to the integration of more location-based features.


The News Shared Locally feature is a first for Facebook. Although the social network has long been a distribution platform for news (largely via News Feed), this is the first time it has heavily factored in location alongside popularity to increase relevancy for users.


And while Facebook has experimented with time-hopping features for years — most recently with the personal history feature On This Day — Today in the Past takes a broader approach. It's not just resurfacing content you posted say, four years ago, it's actually resurfacing friends' posts, too. So, it might serve up a status update from your best friend, who watched a football game four years ago today because you commented or liked it and because it was a popular post overall.

By Anthony Johnson, Apr 8 2015 08:47AM

Here are the SEO basics to get you started on SEO.


The 4 Key Critical components to being found online.

Search Engine Optimisation also known as SEO has changed dramatically over the last 5 years, it really seems to have gone around in a big circle as to who you would use to create your campaigns.


In my opinion (backed by 12 years of facts), you need a four pronged approach, Start with optimising your website, make sure it has the right message to convert into sales, in the past, techniques to get high rankings failed to do this and had a negative effect on visitors creating a false economy, being number 1 on the search but with not conversions or sales.


Set up a social media campaign following your brands guidelines (if you don't have any create some) using call to action banners and buttons.


Target local businesses first, don't sell at them, engage with them, join local groups and networks. Social Media is the buzz word at the moment but dont rush in, Twitter and Facebook are the most popular but not always the most effective. Have a look at Linked in , this is a business "Facebook" and can be very good for B2B sales.


Look outside the box, If your retailing you can use Pinterest or Instagram to promote images of products. there are social media platforms out there that are industry pacific, have a look for these also.


Thirdly you need to get creative! Write about your product, the more the merrier, content is king. Make it interesting and informative, this content is the starting point for your SEO campaign. By now you should have a few connections locally from your social media campaign, and them to promote your content in return, you do the same.This is Search engine optimisation and this will create links to your website which is still a very big factor in ranking on Google.


Internet marketing is in my opinion and were people who think they know SEO look at me funny! This is often miss represented as SEO, Internet marketing is Visual online marketing, let me give you an example, Group-On, they use Internet Marketing. You will probably have been on a weekend break with Group-On but you will not find them at the top of Google, or even in the top 10 for the term Weekend break. the promotion of banner ads, emails, apps are the key to this area.


Visit our sister site Search Find for more Seo Stories


By Anthony Johnson

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