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By Anthony Johnson, Feb 22 2016 08:35PM


#Trademarks – Brand protection in the Social Media Age


When a new marketing tool such as social media comes along, the opportunities offered can be incredible. Marketers, particularly digital marketers, need little persuading of its advantages. However, beyond the reputational risks – often discussed at marketing conferences – that inevitably come with profile-raising tools, marketers also need to consider other associated legal risks, such as intellectual property. This is particularly relevant to instant media like social Facebook and Twitter where the consequences of one small mistake can balloon within hours.


Years ago, lawyers had plenty of time to run clearance searches on new brands and sub-brands and then protect them with trademarks. Nowadays, with a massive increase in different media channels, it is important for marketing and legal departments to work together to clear trademarks for use and steer their respective businesses on brand selection.


Together, we need to consider all the possible applications of brand assets across all the different forms of social media available and monitor the ever-growing digital world to ensure others are not misusing your brand.


Ten different social media platforms could mean more than 100 different applications of all your brand assets – whether it is your logo, your brand name or your strap line. You need to anticipate all the different potential uses of your main and sub-brands: advertising, app icons, hashtags – these could all be worth protecting through trademark rights, but also potentially infringe other parties’ existing rights.


Some companies like the Coca-Cola Company have already begun trade marking some of their hashtags: ‘#smilewithacoke’ and ‘#cokecanpics’. Although few competitors are likely to use these hashtags, these trademark rights may deter them from using similar hashtags for their own campaigns. Whether or not you choose to protect your hashtags with trade marks, you should treat hashtag strap lines like any other strap line and, where appropriate, clear it for use before hitting “Tweet”. Strict guidelines should be in place to cover all social media posts to ensure any infringement risk is minimised.


When third parties use your brand on social media without consent, you need to consider whether to do anything about it and how to act. Even if you do not like what another brand is doing, you need to consider whether it presents enough of an issue for your brand to warrant action. Like with any defensive action, the monetary and reputational risks of pursuing infringers always need to be taken into account.

With the likes of Facebook, Twitter and Instagram here to stay for years to come, businesses need to ensure that they have proper processes in place to ensure their marketing in the social space is as compliant with trademark law as any other channel.



By Matthew Sammon, Head of Trade Marks, Marks & Clerk Patent and Trade Mark Attorneys

By Anthony Johnson, Dec 7 2015 01:17PM

Top rank or money back offer.


With January being slow for many businesses and just around the corner, we would like to offer you an opportunity to beat the competition with high Google rankings and a massive reach on social media.


Using the web to grow your business depends on many things, and we've got them covered., we formulate powerful digital marketing campaigns and get your website high rankings.



Everyone likes to get the best price on top quality services. Whether you're looking for search engine listing, ranking or social media presence, our packages cover all of this and more for your budget and needs! Take a look at our most popular services, or contact us to see which package is best for your website!


Join us this week on any of our packages and we will guarantee you a top rank or your money back!



Whether it’s a new beginning to your online presence or you need that extra boost, we offer an ideal balance of marketing services and task implementation that focus on maximising your internet visibility and Return On Investment.



Not sure which to choose? Our Packages and Plans are designed for everyone from SME's to global corporations. Compare all our packages offers and prices here.


Our cheap and affordable search engine optimisation (SEO) packages will help you reduce your marketing costs while improving sales, without compromising on quality. We pride ourselves in providing quality and effective solutions, this is what makes our approach different from others not just in Coventry but all over the UK. We practice white-hat SEO and meticulously follow Google Webmaster Guidelines when formulating strategies that will work for your business.


Our services are tailored to be relevant in 21st century search engine optimisation and cater for new business websites and existing websites. Our services include on-page and off-page SEO geared toward providing excellent user experience with the right solution for our customers in accordance with Google’s latest updates. In addition to a full website audit, we provide three SEO packages. All our packages come with Google onsite set up, search engine submission and a dedicated SEO specialist to provide you with a personalised service and cater for all your needs. In addition, we carry out extensive keyword research and analysis for all our clients. Further details of our SEO packages and site audit are presented below.


As well as this we run a social media campaign on your behalf. This is ideal to promote an event, promote a launch, reach a new audience or simply increase awareness of a product or service. We will work with you to plan and a social media campaign that will make a real difference. During the campaign we will fully manage your social media publishing, content creation and engagement in relation to the campaign. We will use our expertise to ensure your campaign achieves the maximum return.


More and more prospective buyers are using social media to check out potential suppliers and get a feeling for their values and personality. Many business owners and marketers want to get involved in social media to help them develop relationships with this wider audience of prospects and to engage with customers on a more personal level. But often you don't have the time, or don't know how to get started. It's all so confusing with Twitter, Facebook, LinkedIn, YouTube, Google Plus, and lots of others - what to start with? What to use each one for?


That’s were our fully trained and qualified professionals come it, we do the setup, management and engagement on your behalf, leaving you to do what you do best.


Merry Christmas!


Anthony Johnson


Digital 4 Trade


By Anthony Johnson, Nov 29 2015 05:07PM

What is better than one view on your website? More views! Have a website but the traffic numbers are lacking? Looking to drive traffic to your relevant and exciting content? Follow the tips below to gain a larger audience and leave a lasting impression while doing so.


Content is king.


With the search engine algorithm updates and the need for good content, it is no surprise how imperative great content is. Write for your audience, not robots. This will help build your brand AND improve your online visibility. Link for relevant content and keep the links to a minimum (3-5 links). Don’t forget linking to your own website and other pages – this is data-rich food for search engine crawlers. The added bonus is your users will have the content they need in a sensible way. This builds trust and credibility.

Social integration.


Social Media is the current landscape to connect with your audience. Chances are, your business is utilizing a multitude of social channels and engaging with your audience. Be sure to add a call-to-action on these social channels to get more information on your website. 140 characters to inspire and have your audience seek for more information. Use your social efforts to drive traffic to your site. Looking to gain more traffic on social media channels? Use it regularly and use #hashtags appropriately. Unfamiliar with #hashtag*? The hashtag connects your message with the #topic or #cause so those seeking information can easily find it.


*Too many #hashtags can have the reverse outcome and users will see this as spam instead. Opt for 1-3 hashtags per message.

Multimedia = attention grabbing


Images and video capture the attention of your users and search engines alike. Multimedia increase visibility because all are inherently intrigued by visuals. Including an image/video on your press releases, blog posts, social media channels and website puts a bull's eye target for your users' line of vision. Simply put: multimedia gets noticed and being noticed is the first step in driving traffic to your website and brand. Take the next step and use the multimedia efforts within your social media strategy.


Written by Amanda Eldridge, PR Newswire


By Anthony Johnson, Oct 6 2015 12:04PM

Social Media News


Africa are to get Facebook beamed from Space!


The internet.org initiative reaches social media network deal with French company Eutelsat that will see much of sub-Saharan Africa receiving internet.


Facebook has reached a deal to have free internet beamed to some of the most remote parts of Africa via satellite.


Through Facebook's internet.org initiative, the company offers access to a number of services including weather, news, health and Facebook itself, for free. Most connections currently come through traditional fixed and mobile telecoms networks, which provide sparse coverage.



How the words you use on Twitter can predict how much you earn!


An academic study has sorted through Twitter profiles and found that certain words correlate with certain wage brackets.


Are you more likely to tweet about beauty or a corporation? Say 'bae' or tweet about politics? The words you use on the social platform may indicate how much money you make, according to research from the University of Pennsylvania, Philadelphia, Johns Hopkins University in Baltimore, University College London and Microsoft Research in Cambridge.


The study looked at the information from 1,000 Twitter bios about what job each person did, and ranked the jobs in terms of average wage - based on information from the Office of National Statistics. They then analysed the words that these people used on Twitter most often.


"Users with higher income post less emotional (positive and negative) but more neutral content, exhibiting more anger and fear, but less surprise, sadness and disgust."


They found that people who tweet about politics more often are more likely to be on a higher income. The researchers attributed this to the fact that with higher levels of education usually comes higher wealth, and also because the political classes are often the financially elite.



Instagram names Harry Styles as the UK’s most followed account!


The One Direction star is the most popular Instagram account in the UK, according to Instagram, the photo sharing network.


One Direction star Harry Styles has been revealed as the UK's most popular Instagram account, as the platform celebrates its fifth birthday.


Styles shares photos with his 13 million followers, giving them an insight into One Direction's life on the road alongside images of creative powerhouses Stevie Nicks, Nirvana and artist Jean-Michel Basquiat.


The popstar narrowly beat David Beckham to the post, despite the fact Beckham only joined Instagram five months ago to mark his 40th birthday! In that time, the former footballer has amassed 12.8 million followers, gaining an incredible one million fans within a single day.



Don’t panic!


Facebook isn’t going to charge to keep people's posts private!


To make it official, we’re publishing it in the media: there’s no need to post an informational message on the social network to warn friends


Facebook is not planning to make its users pay £5.99 to keep their status updates private


“Now it’s official! It has been published in the media. Facebook has just released the entry price: £5.99 to keep the subscription of your status to be set to ‘private’. If you paste this message on your page, it will be offered free,” claims the widely-circulated chain message.


“If not tomorrow, all your posts can become public. Even the messages that have been deleted or the photos not allowed. After all, it does not cost anything for a simple copy and paste.”


This particular hoax has been circulating since 2009 in various forms. At least this time round, it is not accompanied by a link that attempts to install malware on your computer.


Facebook’s privacy settings remain the same, with posts and accounts able to be kept private by using the drop-down menu while publishing them, or the general-settings menu.






By Anthony Johnson, Aug 3 2015 09:26AM

Mobile phones are still the new gaget on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a digital marketing sensation.


From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, it has been unstoppable.


From smartphones to tablets, people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing. Just think about how quickly mobile technology has progressed over time. Remember your first cell phone?


It doesn’t seem like that long ago that you were playing snake and sending rudimentary text messages to friends! Now you can play 3d games and interact with friend you have never met through Social Media.


In just a short amount of time, mobile has evolved to be a central mode of communication for consumers. Being tied to a mobile device is now the norm and not the exception. The standard mobile phone’s capabilities have expanded to replace almost every other peripheral device — from maps, to calendars, to desktop computers. Mobile continues to grow, now including Internet of Things devices that help consumers monitor and streamline aspects of their lives from fitness, to smart cars, to appliances.

But how can marketers effectively engage on mobile devices?


Because mobile devices are very personal — 44% of mobile phone owners sleep with their phones next to their bed so they don’t miss a message, call, or update — marketers need to be thoughtful about how they deliver marketing messages now as the readerships are 10 fold and the type of reader 100 fold.


Consumers and potecial clients are looking for communication that is more personalised these days, and marketers must deliver this message right or risk being seen as an interruption and deleted.

Essentially, successful mobile marketing is about trust and relating to ones needs.


But to build that sort of bond, marketers must look at the bigger picture and even past mobile devices by creating a long-term, personal conversation with their audiance across many different platforms.



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