Digital Media News April
By Anthony Johnson, Apr 26 2016 06:44PM
This week’s news on all things social, digital and web
We love social media, SEO, digital marketing, and the online world. After all, that’s why we do what we do. Through our online travels, we come across a variety of information that can be helpful, amusing, or even shocking. We didn’t want you to miss out on this so here’s a roundup of what’s been happening lately.
You won’t believe how much can happen in just 60 seconds
The stats are staggering. You can check out the full breakdown below but here’s a few of the ones that jumped out at us.
In one minute:
150 million emails are sent – how many do you think are deleted without even being read?
8 million WhatsApp messages are generated – we’ve always got plenty to say for ourselves, but even our minds are blown by this.
38,052 hours of music uploaded onto Spotify – a 168% increase on the previous year.
Panic hits Instagram
If you’re a follower of Instagram, you might have noticed a recent moment of hysteria where everyone was telling you to turn on push notifications for their posts. It was a pre-emptive move in response to Instagram announcing that they would be moving away from a chronological feed – aka Facebook implementing the equivalent of their ‘Top Stories’ algorithm. The response to Instagram’s announcement was negative: #RIPInstagram says it all.
The rush to encourage us to turn on push notifications was a bit hasty as the change hasn’t even been made yet.
Social media cries foul over Twitter's new China boss
The appointment of new Managing Director of Greater China, Kathy Chen, has been met with great scepticism in the TwitterSphere with some arguing that the appointment is the “murder of freespeech (sic)”. Read more here.
Since Facebook’s F8 Conference last week, the word chatbot is everywhere…what is it??
You’ve probably heard the word bot before as it’s been widely used in other contexts for ages. Bots are used to automate a specific task and some of the most well-known uses have been for spam. In fact, you owe them a thank you for the ‘prove you’re a human’ verification you have to go through when completing forms online. They don’t have to be bad and Facebook are attempting to use them increase productive.
They are developing chatbots to communicate with people, for example to offer customer support via Messenger. The complexity in this task is that the bot not only has to learn language but also the nuance, context, and inference of those words. Think about when you’re learning a new language – even if you knew all the words in that language, that isn’t enough to be able to communicate in that language. There’s already been one high-profile example of this going wrong: Microsoft’s Tay which went on a genocidal, racist rant on twitter after being fed phrases online. As you’d imagine, it was taken offline quite quickly.
Let’s see how Facebook competes with Microsoft, Slack and everyone else already developing chatbots.
Who’s winning the Twitter popularity contest?
If you want to find out which accounts on Twitter are the most popular, you should check out TwitterCounter. As it stands, the 10 people with the most followers are:
Katy Perry (@katyperry) – 87, 078, 571 followers
Justin Bieber (@justinbieber) – 79,883,755 followers
Taylor Swift (@taylorswift13) – 75,681,012 followers
Barack Obama (@BarackObama) – 73,511,545 followers
YouTube (@YouTube) – 61,511,871 followers
Rihanna (@rihanna) – 59,363,596 followers
Lady Gaga (@ladygaga) – 58,469,565 followers
Ellen DeGeneres (@TheEllenShow) – 58,184,051 followers
Twitter (@twitter) – 54,393,731 followers
Justin Timberlake (@jtimberlake) – 54,221,824 followers
Go and check it out for yourself – perhaps you’ll find where you rank on the list? Don’t surprised if the follower counts differ from what we’ve said as they’ll probably even be different by the time I finish typing this sentence. What a fast-paced digital world we live in.
How many hashtags is too many hashtags?
The actual number depends upon which site you’re using and, in some cases, who your audience is. Here’s a quick reference guide for the major sites.
Quite simply on here, if you’re using any hashtags at all you’re using too many – they don’t work. There’s no point. (unless your sharing to Twitter!)
You absolutely, definitely must use hashtags on twitter as tweets with the right hashtags get more than double the engagement levels of those without any hashtags. It seems like a quick win in generating a greater return – just don’t get too carried away with thinking the more, the merrier: 1 to 2 is ideal. Any more than 2 and you’ll actually see a decline in engagement levels.
Go crazy! Posts on Instagram with 11 or more hashtags get the highest levels of engagement so if you’re looking to increase your insta-following quickly #hashtag #everything.
Opinion is still split about the effectiveness of hashtags on Facebook. Early feedback on their use suggested that using no hashtags created greater interaction than using any hashtags. Opinion has shifted somewhat now with it now being thought that, like Twitter, if you’re a business targeting other businesses, use 1 or 2 hashtags to maximise both your reach and interaction levels. If you’re targeting a more community-oriented style (like you might find on Pinterest) then there’s potentially scope to add in a few more.
If you’re using Google+ or what to find out more, check this out.
Our insider recommendation
Check out whatagraph.com – it’s a free and highly visual representation of how your website is performing: so simple, so easy to use and understand – it’s just all the key metrics at a glance.
Interested in getting personalised advice on how to make the online world work for you? Get in touch. We’ll be happy to answer.