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By Anthony Johnson, Mar 22 2017 11:23AM

FAKE NEWS ON SOCIAL MEDIA, IS IT TIME TO QUIT?


With the fast-paced change, we’re all now used to in the digital world, you have to keep your wits about you to stay aware of what’s going on. That’s one of the reasons why we like to do frequent summaries of recent developments.


What social media should I use?



INSTAGRAM COMES OUT FIGHTING IN THE LATEST ROUND WITH SNAPCHAT.


Facebook seems to be on a mission with Instagram. From the outside, it looks as if they’re aiming to combine the highly effective and well-regarded business tools of Facebook with the hugely popular messaging capabilities of Snapchat to become the uber-social media.



It’s latest move is to introduce live videos, disappearing messages and alerts if someone takes a screenshot. Sound familiar? It should do as they’re core Snapchat and Facebook features. It’s the merging of Facebook Live with the very point of what Snapchat offers.


With the rate at which Instagram is churning out new features, we’re expecting InstaGlass to be a winner.


Oh, wait, talking of that….



SNAPCHAT SPECTACLE.


Earlier this month, for those who don’t live near one of the vending machines for Spectacles, Snapchat opened a pop-up shop opposite the flagship Apple Store in New York City. The notion of a pop-up shop isn’t particularly noteworthy but the layout of this store is particularly interesting in its minimal design:


Lots of crowd control barriers

Some screens showcasing Spectacles

One bot selling the actual Spectacles

Not a human in sight.


Maybe it’s a sign of what’s to come in the future of our High Street?!


FAKE NEWS ON FACEBOOK


In the wake of some criticism from Barack Obama about the threat to democracy posed by misinformation, Mark Zuckerberg came out promising new measures to tackle the level of fake news appearing in our feeds.



It’s not the first time Facebook has faced this kind of criticism; it’s been facing an ever increasing amount since it fired the human news team in Summer. Facebook has argued that they’re constantly working to tackle this issue with the news feed algorithm already penalising clickbait, spam and scams so they’re less likely to be seen.



Like Mark himself pointed out, it’s likely to be quite an ongoing battle for Facebook to get the balance right between blocking fake news and drifting into censorship.


IS IT TIME TO QUIT SOCIAL MEDIA?


Kendall Jenner takes a break from Instagram, Kim Kardashian has stopped all social media completely since the robbery in Paris a few weeks ago and now Cal Newport (Associate Professor of Computer Science at Georgetown University) has published an essay in the New York Times arguing that social media is a waste of time. Not only that but also that social media reduces your ability to create anything of value.


NEWPORT SAYS:


"Social media use is decidedly not rare or valuable. Any 16-year-old with a smartphone can invent a hashtag or repost a viral article. The idea that if you engage in enough of this low-value activity, it will somehow add up to something of high value in your career is the same dubious alchemy that forms the core of most snake oil and flimflam in business.”


INSTEAD HE ARGUES:


"The foundation to achievement and fulfillment, almost without exception, requires that you hone a useful craft and then apply it to things that people care about. If you do that, the rest will work itself out, regardless of the size of your Instagram following."



Clearly, we don’t wholeheartedly agree with Cal Newport as we do believe that social media offers value. In fact, we’ve gone as far as to argue that digital marketing is sweeter than Christmas morning. There are still some things that we can take from this:



Focus on quality - don’t just make noise for the sake of it, add something meaningful to the conversation.

Stay safe online - sadly, Kim K found this out in a highly traumatic way.

When you’re as famous as Kendall Jenner, taking a break doesn’t harm your following - in fact, it’ll probably generate enough publicity in itself that it’ll fill the void your absence has left.



Want to talk through making the most of what social media can offer you? Get in touch, or tweet me @anthonyjohns0n to arrange a chat.


By Anthony Johnson, Mar 22 2017 11:23AM

FAKE NEWS ON SOCIAL MEDIA, IS IT TIME TO QUIT?


With the fast-paced change, we’re all now used to in the digital world, you have to keep your wits about you to stay aware of what’s going on. That’s one of the reasons why we like to do frequent summaries of recent developments.


What social media should I use?



INSTAGRAM COMES OUT FIGHTING IN THE LATEST ROUND WITH SNAPCHAT.


Facebook seems to be on a mission with Instagram. From the outside, it looks as if they’re aiming to combine the highly effective and well-regarded business tools of Facebook with the hugely popular messaging capabilities of Snapchat to become the uber-social media.



It’s latest move is to introduce live videos, disappearing messages and alerts if someone takes a screenshot. Sound familiar? It should do as they’re core Snapchat and Facebook features. It’s the merging of Facebook Live with the very point of what Snapchat offers.


With the rate at which Instagram is churning out new features, we’re expecting InstaGlass to be a winner.


Oh, wait, talking of that….



SNAPCHAT SPECTACLE.


Earlier this month, for those who don’t live near one of the vending machines for Spectacles, Snapchat opened a pop-up shop opposite the flagship Apple Store in New York City. The notion of a pop-up shop isn’t particularly noteworthy but the layout of this store is particularly interesting in its minimal design:


Lots of crowd control barriers

Some screens showcasing Spectacles

One bot selling the actual Spectacles

Not a human in sight.


Maybe it’s a sign of what’s to come in the future of our High Street?!


FAKE NEWS ON FACEBOOK


In the wake of some criticism from Barack Obama about the threat to democracy posed by misinformation, Mark Zuckerberg came out promising new measures to tackle the level of fake news appearing in our feeds.



It’s not the first time Facebook has faced this kind of criticism; it’s been facing an ever increasing amount since it fired the human news team in Summer. Facebook has argued that they’re constantly working to tackle this issue with the news feed algorithm already penalising clickbait, spam and scams so they’re less likely to be seen.



Like Mark himself pointed out, it’s likely to be quite an ongoing battle for Facebook to get the balance right between blocking fake news and drifting into censorship.


IS IT TIME TO QUIT SOCIAL MEDIA?


Kendall Jenner takes a break from Instagram, Kim Kardashian has stopped all social media completely since the robbery in Paris a few weeks ago and now Cal Newport (Associate Professor of Computer Science at Georgetown University) has published an essay in the New York Times arguing that social media is a waste of time. Not only that but also that social media reduces your ability to create anything of value.


NEWPORT SAYS:


"Social media use is decidedly not rare or valuable. Any 16-year-old with a smartphone can invent a hashtag or repost a viral article. The idea that if you engage in enough of this low-value activity, it will somehow add up to something of high value in your career is the same dubious alchemy that forms the core of most snake oil and flimflam in business.”


INSTEAD HE ARGUES:


"The foundation to achievement and fulfillment, almost without exception, requires that you hone a useful craft and then apply it to things that people care about. If you do that, the rest will work itself out, regardless of the size of your Instagram following."



Clearly, we don’t wholeheartedly agree with Cal Newport as we do believe that social media offers value. In fact, we’ve gone as far as to argue that digital marketing is sweeter than Christmas morning. There are still some things that we can take from this:



Focus on quality - don’t just make noise for the sake of it, add something meaningful to the conversation.

Stay safe online - sadly, Kim K found this out in a highly traumatic way.

When you’re as famous as Kendall Jenner, taking a break doesn’t harm your following - in fact, it’ll probably generate enough publicity in itself that it’ll fill the void your absence has left.



Want to talk through making the most of what social media can offer you? Get in touch, or tweet me @anthonyjohns0n to arrange a chat.


By Anthony Johnson, Mar 22 2017 11:23AM

FAKE NEWS ON SOCIAL MEDIA, IS IT TIME TO QUIT?


With the fast-paced change, we’re all now used to in the digital world, you have to keep your wits about you to stay aware of what’s going on. That’s one of the reasons why we like to do frequent summaries of recent developments.


What social media should I use?



INSTAGRAM COMES OUT FIGHTING IN THE LATEST ROUND WITH SNAPCHAT.


Facebook seems to be on a mission with Instagram. From the outside, it looks as if they’re aiming to combine the highly effective and well-regarded business tools of Facebook with the hugely popular messaging capabilities of Snapchat to become the uber-social media.



It’s latest move is to introduce live videos, disappearing messages and alerts if someone takes a screenshot. Sound familiar? It should do as they’re core Snapchat and Facebook features. It’s the merging of Facebook Live with the very point of what Snapchat offers.


With the rate at which Instagram is churning out new features, we’re expecting InstaGlass to be a winner.


Oh, wait, talking of that….



SNAPCHAT SPECTACLE.


Earlier this month, for those who don’t live near one of the vending machines for Spectacles, Snapchat opened a pop-up shop opposite the flagship Apple Store in New York City. The notion of a pop-up shop isn’t particularly noteworthy but the layout of this store is particularly interesting in its minimal design:


Lots of crowd control barriers

Some screens showcasing Spectacles

One bot selling the actual Spectacles

Not a human in sight.


Maybe it’s a sign of what’s to come in the future of our High Street?!


FAKE NEWS ON FACEBOOK


In the wake of some criticism from Barack Obama about the threat to democracy posed by misinformation, Mark Zuckerberg came out promising new measures to tackle the level of fake news appearing in our feeds.



It’s not the first time Facebook has faced this kind of criticism; it’s been facing an ever increasing amount since it fired the human news team in Summer. Facebook has argued that they’re constantly working to tackle this issue with the news feed algorithm already penalising clickbait, spam and scams so they’re less likely to be seen.



Like Mark himself pointed out, it’s likely to be quite an ongoing battle for Facebook to get the balance right between blocking fake news and drifting into censorship.


IS IT TIME TO QUIT SOCIAL MEDIA?


Kendall Jenner takes a break from Instagram, Kim Kardashian has stopped all social media completely since the robbery in Paris a few weeks ago and now Cal Newport (Associate Professor of Computer Science at Georgetown University) has published an essay in the New York Times arguing that social media is a waste of time. Not only that but also that social media reduces your ability to create anything of value.


NEWPORT SAYS:


"Social media use is decidedly not rare or valuable. Any 16-year-old with a smartphone can invent a hashtag or repost a viral article. The idea that if you engage in enough of this low-value activity, it will somehow add up to something of high value in your career is the same dubious alchemy that forms the core of most snake oil and flimflam in business.”


INSTEAD HE ARGUES:


"The foundation to achievement and fulfillment, almost without exception, requires that you hone a useful craft and then apply it to things that people care about. If you do that, the rest will work itself out, regardless of the size of your Instagram following."



Clearly, we don’t wholeheartedly agree with Cal Newport as we do believe that social media offers value. In fact, we’ve gone as far as to argue that digital marketing is sweeter than Christmas morning. There are still some things that we can take from this:



Focus on quality - don’t just make noise for the sake of it, add something meaningful to the conversation.

Stay safe online - sadly, Kim K found this out in a highly traumatic way.

When you’re as famous as Kendall Jenner, taking a break doesn’t harm your following - in fact, it’ll probably generate enough publicity in itself that it’ll fill the void your absence has left.



Want to talk through making the most of what social media can offer you? Get in touch, or tweet me @anthonyjohns0n to arrange a chat.


By Anthony Johnson, Apr 30 2016 07:11AM

This week’s news on all things social, digital and web


We love social media, digital marketing, and the online world. After all, that’s why we do what we do. Through our online travels, we come across a variety of information that can be helpful, amusing, or even shocking. We didn’t want you to miss out on this so here’s a roundup of what’s been happening lately.




The Twitter popularity contest: separating the real from the fake


So, last week, we shared the 10 most popular accounts on Twitter but since then we’ve been playing with TwitterAudit which shows you how many of these millions of followers are real. We thought it’d be interesting to re-look at the same top 10 and give you the run-down on how genuine their multi-million follower base actually is.


Rank Who Twitter handle Followers % real

1 Katy Perry @katyperry 87,078,571 39


2 Justin Bieber @justinbieber 79,883,755 42


3 Taylor Swift @taylorswift13 75,681,012 33


4 Barack Obama @BarackObama 73,511,545 37


5 YouTube @YouTube 61,511,871 72


6 Rihanna @rihanna 59,363,596 38


7 Lady Gaga @ladygaga 58,469,565 45


8 Ellen DeGeneres @TheEllenShow 58,184,051 74


9 Twitter @twitter 54,393,731 52


10 Justin Timberlake @jtimberlake 54,221,824 39



Fascinating stuff, isn’t it? Have a play for yourself and find out where you (or anyone else) ranks on the scale of genuine vs fake followers.


Revelations that blew our minds this week


Coachella has been blowing up on everyone’s Instagram but the #BTS scoop is that most of the celebs posting pics from Coachella aren’t actually there. They’re at super-exclusive, super-secret pool parties nearby. Also, did you know that if you want to drink at the festival you have to go into a special pen which has a 2 drink maximum? Now, we obviously aren’t promoting reckless OTT drinking but, really, booze-shaming at a festival? It’s a step too far.


Kim Kardashian is 4 pounds away from her pre-baby weight. Do we care? No. Do you care? No. What it does show is the growing power of Snapchat in engaging different audiences online. Brands are harnessing the power of Snapchat to connect in new ways with different content and, most importantly, showing pretty impressive stats in doing so. It won’t be for everyone but could it work for you?


There are now 1.65 billion active users each month on Facebook. We tried to do the maths on how many times the size of the UK’s population (63,843,856) this was but there weren’t enough decimal places on the calculator. If you’re better than us at numbers, perhaps you can do the sum and let us know the answer – we’d appreciate it.



Is Apple’s shine starting to wear off?


The headlines are stark - Decline in iPhone sales leads to first revenue decline in 13 years for Apple - supported by all manner of troubling statistics:


• Their share price dropped 7% in response to the news

• Sales had decreased by 13%

• iPhone sales, which make up the lion’s share of their revenue, dropped by 16%


Apple is now predicting that sales will decrease further in Q2 – from the current $50.6bn to $41bn – $43bn. Given that their sales are still safely in the tens of billions of dollars, it’s unlikely that they’ll be following in the footsteps of BHS (it’s been like the Woolworths trauma all over again!) anytime soon.


Is it a reflection on Apple? Not really, it’s down to the slowing economy in China which is the company’s second-biggest market. Tim Cook is promising us some ‘amazing innovations’ which are in the pipeline. Given Apple’s history, we’re tempted to believe him.



Our insider recommendation


Hashtags – which ones are the most effective to use? There are two really great tools you can use to figure this out:



1.Hashtagify.me – it’s not the slickest looking User Interface you’re likely to find on the web but it is easy to use, FREE and really helpful. Find related hashtags to a topic, how popular they are and who the key influencers are in two clicks. It must be a good tool if it can make us overlook the design element.




By Digital 4 Trade


By Anthony Johnson, Apr 26 2016 06:44PM

This week’s news on all things social, digital and web



We love social media, SEO, digital marketing, and the online world. After all, that’s why we do what we do. Through our online travels, we come across a variety of information that can be helpful, amusing, or even shocking. We didn’t want you to miss out on this so here’s a roundup of what’s been happening lately.


You won’t believe how much can happen in just 60 seconds


The stats are staggering. You can check out the full breakdown below but here’s a few of the ones that jumped out at us.


In one minute:


150 million emails are sent – how many do you think are deleted without even being read?

8 million WhatsApp messages are generated – we’ve always got plenty to say for ourselves, but even our minds are blown by this.

38,052 hours of music uploaded onto Spotify – a 168% increase on the previous year.




Source: http://www.excelacom.com/resources/blog/2016-update-what-happens-in-one-internet-minute


Panic hits Instagram


If you’re a follower of Instagram, you might have noticed a recent moment of hysteria where everyone was telling you to turn on push notifications for their posts. It was a pre-emptive move in response to Instagram announcing that they would be moving away from a chronological feed – aka Facebook implementing the equivalent of their ‘Top Stories’ algorithm. The response to Instagram’s announcement was negative: #RIPInstagram says it all.



The rush to encourage us to turn on push notifications was a bit hasty as the change hasn’t even been made yet.


Social media cries foul over Twitter's new China boss


The appointment of new Managing Director of Greater China, Kathy Chen, has been met with great scepticism in the TwitterSphere with some arguing that the appointment is the “murder of freespeech (sic)”. Read more here.


Since Facebook’s F8 Conference last week, the word chatbot is everywhere…what is it??


You’ve probably heard the word bot before as it’s been widely used in other contexts for ages. Bots are used to automate a specific task and some of the most well-known uses have been for spam. In fact, you owe them a thank you for the ‘prove you’re a human’ verification you have to go through when completing forms online. They don’t have to be bad and Facebook are attempting to use them increase productive.



They are developing chatbots to communicate with people, for example to offer customer support via Messenger. The complexity in this task is that the bot not only has to learn language but also the nuance, context, and inference of those words. Think about when you’re learning a new language – even if you knew all the words in that language, that isn’t enough to be able to communicate in that language. There’s already been one high-profile example of this going wrong: Microsoft’s Tay which went on a genocidal, racist rant on twitter after being fed phrases online. As you’d imagine, it was taken offline quite quickly.



Let’s see how Facebook competes with Microsoft, Slack and everyone else already developing chatbots.


Who’s winning the Twitter popularity contest?


If you want to find out which accounts on Twitter are the most popular, you should check out TwitterCounter. As it stands, the 10 people with the most followers are:



Katy Perry (@katyperry) – 87, 078, 571 followers

Justin Bieber (@justinbieber) – 79,883,755 followers

Taylor Swift (@taylorswift13) – 75,681,012 followers

Barack Obama (@BarackObama) – 73,511,545 followers

YouTube (@YouTube) – 61,511,871 followers

Rihanna (@rihanna) – 59,363,596 followers

Lady Gaga (@ladygaga) – 58,469,565 followers

Ellen DeGeneres (@TheEllenShow) – 58,184,051 followers

Twitter (@twitter) – 54,393,731 followers

Justin Timberlake (@jtimberlake) – 54,221,824 followers



Go and check it out for yourself – perhaps you’ll find where you rank on the list? Don’t surprised if the follower counts differ from what we’ve said as they’ll probably even be different by the time I finish typing this sentence. What a fast-paced digital world we live in.


How many hashtags is too many hashtags?


The actual number depends upon which site you’re using and, in some cases, who your audience is. Here’s a quick reference guide for the major sites.


LinkedIn


Quite simply on here, if you’re using any hashtags at all you’re using too many – they don’t work. There’s no point. (unless your sharing to Twitter!)


Twitter


You absolutely, definitely must use hashtags on twitter as tweets with the right hashtags get more than double the engagement levels of those without any hashtags. It seems like a quick win in generating a greater return – just don’t get too carried away with thinking the more, the merrier: 1 to 2 is ideal. Any more than 2 and you’ll actually see a decline in engagement levels.


Instagram


Go crazy! Posts on Instagram with 11 or more hashtags get the highest levels of engagement so if you’re looking to increase your insta-following quickly #hashtag #everything.


Facebook


Opinion is still split about the effectiveness of hashtags on Facebook. Early feedback on their use suggested that using no hashtags created greater interaction than using any hashtags. Opinion has shifted somewhat now with it now being thought that, like Twitter, if you’re a business targeting other businesses, use 1 or 2 hashtags to maximise both your reach and interaction levels. If you’re targeting a more community-oriented style (like you might find on Pinterest) then there’s potentially scope to add in a few more.



If you’re using Google+ or what to find out more, check this out.


Our insider recommendation


Check out whatagraph.com – it’s a free and highly visual representation of how your website is performing: so simple, so easy to use and understand – it’s just all the key metrics at a glance.


Interested in getting personalised advice on how to make the online world work for you? Get in touch. We’ll be happy to answer.



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